Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce in rural India
Meesho takes 100 percent of B2B platform Kirana Club in an all-cash deal, folding its 4.1 million small-retailer network into Meesho's logistics and marketplace infrastructure. The move targets underserved Tier 2-4 and rural markets, deepening Meesho's push beyond consumer marketplace into wholesale distribution.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, integrating its 4.1 million small-retailer network with Meesho's logistics and marketplace infrastructure to expand B2B ecommerce across underserved Tier 2-4 and rural India.