Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce across Tier 2-4 India
Meesho will buy full ownership of B2B retailing platform Kirana Club in an all-cash deal worth about Rs 202 crore, unlocking access to 4.1 million registered small retailers across Tier 2-4 and rural markets. The move deepens Meesho's push into wholesale distribution.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore all-cash, taking full ownership to expand its B2B ecommerce reach among 4.1 million small retailers across Tier 2-4 and rural India.
Why this matters
The acquisition marks Meesho's aggressive expansion into B2B wholesale distribution, building on its all-cash Rs 202 crore bet to reach millions of small retailers in Tier 2-4 and rural India.
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