Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce push
Meesho will buy B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, taking a 100% stake to expand FMCG ordering across 4.1 million small retailers in Tier 2-4 and rural India. Kirana Club posted FY25 turnover of Rs 4.9 crore, up from Rs 2.7 crore in FY24.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore all-cash to expand B2B ecommerce, targeting 4.1 million small retailers across Tier 2-4 and rural India via FMCG ordering.
Why this matters
The acquisition deepens Meesho's B2B push into Tier 2-4 and rural India, consistent with its recent moves to widen FMCG ordering for small retailers beyond its core marketplace.
Retail-company signals are accelerating, up +763600% QoQ.