Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce across Tier 2-4 India
Meesho takes a 100 percent all-cash stake in B2B retail platform Kirana Club, folding its 4.1 million small-retailer network into Meesho's logistics and marketplace. The deal deepens Meesho's push into Tier 2-4 kirana distribution ahead of its public-market ambitions.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore all-cash, integrating its 4.1 million small-retailer network with Meesho's logistics and marketplace to expand B2B ecommerce across Tier 2-4 India.
Why this matters
The buyout extends Meesho's B2B commerce push, aligning with recent signals of its Rs 202 crore all-cash acquisition of Kirana Club to expand distribution ahead of a public listing.
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