Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce
Meesho will buy a 100% stake in B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, gaining access to 4.1 million small kirana retailers across Tier 2-4 and rural India. Kirana Club posted FY25 turnover of Rs 4.9 crore, up from Rs 2.7 crore in FY24.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal, expanding its B2B ecommerce operations and access to 4.1 million small kirana retailers across Tier 2-4 and rural India.
Why this matters
The acquisition marks Meesho's push into B2B ecommerce, matching recent signals of its all-cash Rs 202 crore buyout of Kirana Club to scale its B2B retail footprint across Tier 2-4 India.
Retail-company signals are accelerating, up 570600% QoQ.