Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce reach
Meesho buys 100% of B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, folding its 4.1M-retailer network across Tier 2-4 and rural India into Meesho's logistics and marketplace infrastructure to deepen B2B operations.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, integrating its 4.1M-retailer network across Tier 2-4 and rural India with Meesho's logistics and marketplace infrastructure.
Why this matters
The Rs 202 crore all-cash Kirana Club buy marks Meesho's push into B2B ecommerce, adding a 4.1M-retailer network across Tier 2-4 and rural India to its marketplace and logistics stack.
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