Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce reach
Meesho buys a 100 percent stake in B2B retail platform Kirana Club in an all-cash deal worth about Rs 202 crore, folding in its 4.1 million small-retailer network across Tier 2-4 and rural markets to deepen its B2B ecommerce footprint.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal to expand B2B ecommerce, integrating its 4.1 million small-retailer network across Tier 2-4 and rural markets.
Why this matters
The buy extends Meesho's B2B push, aligning with recent signals of it acquiring Kirana Club to expand B2B commerce reach and build out a dedicated B2B retail sourcing arm.
Retail-company signals are accelerating, up 736600% QoQ.