Meesho acquires Kirana Club for Rs 202 crore to scale B2B distribution
Meesho buys a 100 percent stake in B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, gaining access to 4.1 million small retailers across Tier 2-4 cities to expand its FMCG distribution in underserved markets.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, gaining access to 4.1 million small retailers in Tier 2-4 cities to expand its B2B ecommerce and FMCG distribution across underserved Indian markets.
Why this matters
The all-cash Rs 202 crore Kirana Club buyout deepens Meesho's push into B2B ecommerce for small-town India, extending its retail distribution reach across Tier 2-4 cities and underserved FMCG markets.
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