Meesho acquires Kirana Club for Rs 202 crore to scale B2B distribution
Meesho will buy B2B retailing platform Kirana Club in an all-cash deal worth about Rs 202 crore, taking 100% stake. The move integrates Kirana Club's 4.1 million-retailer network to deepen FMCG distribution across Tier 2-4 and rural India.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, integrating its 4.1 million-retailer network to expand B2B ecommerce and FMCG distribution across Tier 2-4 and rural India.