Meesho acquires Kirana Club for Rs 202 crore to scale B2B commerce across Tier 2-4 India
Meesho will buy 100% of B2B retailing platform Kirana Club in an all-cash deal worth ~Rs 202 crore, gaining a mobile-first FMCG ordering network of 4.1 million small retailers. The move deepens Meesho's push into B2B ecommerce beyond its social-commerce roots.
Meesho will acquire B2B retailing platform Kirana Club for ~Rs 202 crore all-cash, gaining a mobile-first FMCG ordering network of 4.1 million small retailers across Tier 2-4 India to expand its B2B ecommerce operations.
Why this matters
The acquisition follows Meesho's Rs 5,421 crore IPO at a Rs 50,096 crore valuation, signaling aggressive expansion beyond social commerce into B2B ecommerce as it scales into smaller Indian markets.
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