Meesho acquires Kirana Club for Rs 202 crore to deepen B2B retail reach
Meesho will buy Kirana Club in an all-cash Rs 202.09 crore deal, gaining access to its 4.1 million-plus registered retailers. Kirana Club will remain an independent, wholly owned subsidiary, with Meesho targeting kiranas across Tier 2-4 and rural markets.
Meesho will acquire Kirana Club for Rs 202 crore in cash, adding its 4.1 million retailer network to deepen B2B ecommerce. The deal targets kiranas in Tier 2-4 and rural India through Meesho’s logistics, supplier and marketplace infrastructure.
Why this matters
The deal follows recent signals reporting Meesho's Rs 202 crore all-cash Kirana Club acquisition and describing the move as a B2B retail push.
Retail-company signals are accelerating, up +935400% QoQ.