Meesho acquires Kirana Club for Rs 202 crore to deepen B2B reach in rural India
Meesho will buy 100% of B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, representing 0.41% of share capital. The move targets 4.1 million small kirana retailers across Tier 2-4 cities and rural India, strengthening its B2B ecommerce operations.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal, aiming to strengthen its B2B ecommerce reach among small kirana retailers in Tier 2-4 cities and rural India.