Meesho acquires Kirana Club for Rs 202 crore to deepen B2B reach in Tier 2-4 India
Meesho will buy B2B retailing platform Kirana Club in an all-cash deal worth about Rs 202 crore, taking 100 percent stake to expand its B2B ecommerce operations across 4.1 million small kirana retailers in Tier 2-4 and rural markets.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, strengthening its B2B ecommerce reach among 4.1 million small kirana retailers across Tier 2-4 and rural India markets.
Why this matters
The acquisition follows Meesho's push to scale B2B FMCG reach, deepening its footprint across Tier 2-4 India by absorbing Kirana Club's network of small kirana retailers.
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