Meesho acquires Kirana Club for Rs 202 crore to deepen B2B reach into Tier 2-4 retailers
Meesho will buy B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, taking a 100% stake while keeping it as an independent subsidiary. The acquisition extends Meesho's B2B ecommerce footprint across roughly 4.1 million kirana retailers in smaller towns.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, strengthening its B2B ecommerce reach into Tier 2-4 kirana retailers. Kirana Club will operate as an independent subsidiary within Meesho group.
Why this matters
The buyout deepens Meesho's B2B ecommerce push into smaller towns, aligning with prior signals of it scaling B2B commerce and expanding its kirana retailer footprint via the same Rs 202 crore acquisition.
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