Meesho acquires Kirana Club for Rs 202 crore to build out B2B commerce play
Meesho has bought B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, taking a 100 percent stake. The acquisition hands Meesho access to 4.1 million registered small retailers across Tier 2-4 and rural India, positioning it to push FMCG ordering through the platform.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, tapping its 4.1 million registered small retailers across Tier 2-4 and rural India for FMCG ordering.