Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B reach
Meesho is buying B2B FMCG retailing platform Kirana Club for Rs 202 crore (100% stake) in an all-cash deal, extending its B2B ecommerce footprint to over 4.1 million small retailers across Tier 2-4 and rural India.
Meesho is acquiring B2B FMCG retailing platform Kirana Club for Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach to over 4.1 million small retailers in Tier 2-4 and rural India.
Why this matters
Meesho's purchase of Kirana Club deepens its B2B FMCG distribution push, building on its move to scale reach across India's small-retailer and rural networks via an all-cash acquisition.
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