Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B reach
Meesho buys 100 percent of B2B retail platform Kirana Club for Rs 202 crore all-cash, tapping a network of 4.1 million registered retailers to expand its B2B e-commerce among small kirana stores in Tier 2-4 and rural India via integrated logistics and supplier infrastructure.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash to expand its B2B e-commerce reach among small kirana retailers in Tier 2-4 and rural India, integrating logistics, supplier network and marketplace infrastructure.
Why this matters
Meesho's Rs 202 crore purchase of Kirana Club marks a decisive B2B e-commerce push, extending its reach into 4.1 million kirana retailers across Tier 2-4 and rural India through consolidated logistics and supplier networks.
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