Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B commerce
Meesho buys 100% of B2B retailing platform Kirana Club for about Rs 202 crore, targeting its 4.1 million registered kirana retailers across Tier 2-4 and rural India. Kirana Club, with FY25 turnover of Rs 4.9 crore, will run independently as a subsidiary.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore all-cash to expand B2B ecommerce, targeting 4.1 million small kirana retailers across Tier 2-4 and rural India. Kirana Club runs independently as a subsidiary.
Why this matters
The acquisition deepens Meesho's B2B ecommerce push into Tier 2-4 and rural India, echoing recent signals of the same Rs 202 crore all-cash deal aimed at expanding reach among kirana retailers.
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