Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B ecommerce
Meesho buys 100% of B2B retailing platform Kirana Club for about Rs 202 crore, targeting kiranas across Tier 2-4 and rural markets. Kirana Club, with 4.1 million registered retailers, continues as an independent subsidiary as Meesho pushes deeper into B2B commerce.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal to expand its B2B ecommerce, targeting kiranas in Tier 2-4 and rural markets. Kirana Club continues as an independent subsidiary.
Why this matters
The all-cash buy of Kirana Club and its 4.1M retailers deepens Meesho's push into B2B commerce, extending reach into Tier 2-4 and rural markets ahead of broader retail expansion.
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