Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B commerce
Meesho picks up 100% of B2B retail platform Kirana Club for about Rs 202 crore in cash, gaining access to 4.1 million registered small retailers across Tier 2-4 and rural India for FMCG sourcing. The buyout deepens Meesho's push into B2B e-commerce.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal to expand its B2B e-commerce operations, targeting 4.1 million small retailers in Tier 2-4 and rural India for FMCG sourcing.
Why this matters
The acquisition marks Meesho's clear pivot toward B2B commerce, building on repeated moves to widen its B2B retail reach and expand FMCG sourcing through Kirana Club's retailer network.
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