Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B reach
Meesho will buy 100% of B2B retail platform Kirana Club for ~Rs 202 crore, extending its B2B e-commerce footprint to 4.1 million small retailers across Tier 2-4 India. Kirana Club, which posted FY25 turnover of Rs 4.9 crore, will operate as a wholly-owned subsidiary.
Meesho will acquire B2B retail platform Kirana Club for ~Rs 202 crore in an all-cash deal, expanding its B2B e-commerce reach to 4.1 million small retailers in Tier 2-4 India. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
The acquisition deepens Meesho's B2B rural push, echoing its focus on Bharat shoppers where one in five orders is now a combo 'solutions' buy over single products.
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