Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B reach
Meesho buys 100% of B2B retailing platform Kirana Club for about Rs 202 crore, extending its reach to over 4.1 million small retailers across Tier 2-4 and rural India. Kirana Club's turnover rose from Rs 2.7 crore in FY24 to Rs 4.9 crore in FY25, with FY26 projected at Rs 15.8 crore.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, strengthening its B2B ecommerce reach to over 4.1 million small retailers across Tier 2-4 and rural India.
Why this matters
The deal marks Meesho's push into B2B retail and FMCG distribution, building on its move to scale reach across small retailers via Kirana Club in an all-cash B2B ecommerce play.
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