Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B expansion play
Meesho will buy 100 percent of B2B retail platform Kirana Club for Rs 202 crore, gaining access to 4.1 million small kirana retailers across Tier 2-4 cities and rural India. The acquisition deepens Meesho's B2B ecommerce footprint in India's fragmented retail base.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach among 4.1 million small kirana retailers across Tier 2-4 cities and rural India.