Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho buys 100% of B2B FMCG platform Kirana Club for Rs 202 crore in cash, keeping it a wholly-owned subsidiary. The deal targets small kirana retailers across Tier 2-4 cities and rural India, tapping Kirana Club's 4.1 million registered retailers to scale B2B operations.
Meesho acquires B2B FMCG retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting small kirana retailers in Tier 2-4 cities and rural India. Kirana Club stays a wholly-owned subsidiary.
Why this matters
The acquisition extends Meesho's B2B push, echoing prior signals of the Rs 202 crore all-cash Kirana Club deal aimed at scaling B2B FMCG ordering and distribution across small kirana retailers.
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