Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho buys 100% of B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, tapping its 4.1 million registered kirana retailers across Tier 2-4 and rural India to scale B2B ecommerce operations.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, leveraging its 4.1 million kirana retailer base across Tier 2-4 and rural India.
Why this matters
The all-cash Rs 202 crore Kirana Club buyout extends Meesho's B2B distribution push and follows its IPO debut, which was subscribed 2.46x on Day 1 amid strong retail demand.
Retail-company signals are accelerating, up +424600% QoQ.