Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce play
Meesho will buy 100% of B2B retail platform Kirana Club for Rs 202 crore, running it as a wholly-owned subsidiary. The deal targets small kirana retailers across Tier 2-4 cities, tapping Kirana Club's 4.1 million registered retailers to deepen Meesho's B2B ecommerce footprint.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting small kirana retailers in Tier 2-4 cities. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
The Kirana Club buy expands Meesho's B2B commerce reach as it readies a reported Rs 5,421 crore IPO, signaling a push to scale beyond consumer marketplace ahead of listing.
Retail-company signals are accelerating, up 889900% QoQ.