Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho will buy a 100% stake in B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, tapping its network of 4.1 million registered retailers to deepen reach among small kirana stores across Tier 2-4 and rural India.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal to expand its B2B ecommerce operations, targeting small kirana retailers in Tier 2-4 and rural India.
Why this matters
The all-cash Rs 202 crore buyout of Kirana Club marks Meesho's move to scale B2B reach, adding 4.1 million registered retailers to tap small kirana stores across Tier 2-4 and rural markets.
Retail-company theme is accelerating, up 814600% QoQ.
Also reported by
- Financial Express · BrandWagon — 6h after first sighting