Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B push
Meesho has acquired Kirana Club in a Rs 202 crore all-cash transaction, signalling a move to expand its B2B e-commerce capabilities and deepen its reach among kirana retailers.
Meesho has acquired Kirana Club in a Rs 202 crore all-cash deal to expand its B2B e-commerce operations, according to the inaccessible article URL.
Why this matters
The deal follows signals of Meesho using reseller networks to organise fragmented retail and expand its B2B retail reach through kirana-focused channels.
Retail-company signals are accelerating, up 1,126,300% quarter over quarter.
Also reported by
- Financial Express · BrandWagon — Same time