Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho will buy 100% of B2B retailing platform Kirana Club for Rs 202 crore in cash, folding it in as a wholly-owned subsidiary. The deal expands Meesho's FMCG distribution reach to over 4.1 million small retailers across Tier 2-4 India, deepening its B2B footprint.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, expanding B2B ecommerce and FMCG distribution to over 4.1 million small retailers across Tier 2-4 India. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
This deal marks Meesho's push to scale B2B ecommerce, following its recent moves to expand distribution and wholesale reach through the Kirana Club acquisition into Tier 2-4 retail markets.
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