Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho buys 100% of B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, folding its 4.1 million small retailers across Tier 2-4 and rural India into Meesho's logistics and marketplace ecosystem to scale B2B operations.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, integrating its 4.1 million small retailers across Tier 2-4 and rural India into Meesho's logistics and marketplace ecosystem.
Why this matters
The Kirana Club buy deepens Meesho's rural B2B push, following signals that one in five Meesho orders is now a combo buy as Bharat shoppers favor solutions over single products.
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