Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho takes a 100 percent stake in B2B retailing platform Kirana Club for Rs 202 crore all-cash, gaining access to over 4.1 million small kirana retailers across Tier 2-4 cities and rural India for FMCG discovery and ordering.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, expanding its B2B ecommerce reach to over 4.1 million small kirana retailers across Tier 2-4 cities and rural India via FMCG discovery and ordering.
Why this matters
The Rs 202 crore Kirana Club buyout marks Meesho's aggressive move into B2B ecommerce, building on its recent push to scale distribution across Tier 2-4 India and reach millions of small kirana retailers.
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