Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho will buy a 100 percent stake in B2B retailing platform Kirana Club for Rs 202 crore, gaining access to over 4.1 million small retailers across Tier 2-4 India. The deal deepens Meesho's B2B ecommerce operations and small-retailer reach.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal, expanding its B2B ecommerce operations and access to over 4.1 million small retailers across Tier 2-4 India.
Why this matters
The buyout marks Meesho's push into B2B ecommerce, consistent with recent moves to scale B2B operations and deepen its footprint among small retailers across Tier 2-4 India.
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