Meesho acquires Kirana Club for Rs 202 crore in all-cash B2B ecommerce push
Meesho buys 100% of B2B retailing platform Kirana Club for about Rs 202 crore, targeting small kirana stores across Tier 2-4 cities. The platform, with 4.1 million registered retailers, will run as an independent subsidiary. Turnover has climbed from Rs 2.7 crore (FY24) to a projected Rs 15.8 crore (FY26).
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal to expand its B2B ecommerce operations, targeting small kirana retailers in Tier 2-4 cities. Kirana Club will operate as an independent subsidiary.
Why this matters
The deal extends Meesho's B2B push, echoing recent moves to scale B2B ecommerce reach and distribution. Buying Kirana Club's 4.1M retailer base deepens Meesho's hold on small kirana stores in Tier 2-4 cities.
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