Meesho acquires Kirana Club for ₹202 crore to deepen B2B FMCG reach
The all-cash deal gives Meesho full ownership of Kirana Club, a platform serving 4.1 million registered retailers. It will operate as an independent unit while Meesho integrates logistics, suppliers and marketplace capabilities across Tier 2–4 and rural markets.
Meesho will acquire Kirana Club for about Rs 202 crore in cash, retaining it as an independent wholly owned unit. The deal expands Meesho’s B2B FMCG reach among kiranas in Tier 2–4 cities and rural India through logistics, supplier and marketplace integration.
Why this matters
The acquisition follows Meesho's resurfaced ₹5,421 crore IPO plan, which includes funding for technology, marketing and acquisitions, and confirms the earlier reported Kirana Club deal.
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