Meesho acquires Kirana Club for ₹202 crore, plots B2B push into India's $650B grocery market
Meesho is buying a 99.59% stake in Kirana Club and Retail Pulse Labs for ₹202.08 crore by March 2027, gaining access to a 4.1 million-strong kirana retailer network. The deal extends Meesho beyond social commerce into B2B grocery distribution, where general trade still dominates.
Meesho is acquiring Kirana Club and Retail Pulse Labs for ₹202 crore to expand into B2B kirana commerce, tapping a network of 4.1 million retailers serving India's $650 billion grocery market dominated by general trade.