Meesho acquires B2B platform Kirana Club for Rs 202 crore in all-cash deal
Meesho picks up 100% of Kirana Club, which counts 4.1 million registered retailers, to widen distribution into Tier 2-4 towns and rural India as B2B ecommerce competition intensifies.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash, aiming to expand distribution to small retailers across Tier 2-4 Indian cities and rural markets.