Maruti, Tata lead hatchback revival as carmakers chase mass-market buyers again
Tata launches next-gen Tiago and Tiago.ev with 10.25-inch touchscreen and 100 km/18 min fast charging, priced Rs 4.69-6.99 lakh. Maruti reaffirms entry-level commitment as affordability pressures and first-time buyer slowdown push OEMs back to small cars after years of SUV focus.
Indian carmakers Maruti Suzuki and Tata Motors are pivoting back to hatchbacks as affordability concerns and first-time buyer pressures resurface. Tata launched next-gen Tiago and Tiago.ev with premium tech features; Maruti signals renewed entry-level small car commitment.