Maruti Suzuki taps five startups to drive AI-led efficiency and customer experience

Maruti Suzuki onboarded five startups from its fifth incubation cohort to develop AI-driven solutions across operational efficiency, customer engagement and battery recycling. The program has screened 7,400 startups and onboarded 38 over seven years.

— Filed Mon, 29 Jun, 2026, 14:03 IST · Source The Hindu BusinessLine · Updated

Maruti Suzuki partnered with five startups from its fifth incubation cohort to develop AI-driven solutions improving operational efficiency, customer engagement and battery recycling, advancing its mobility retail and customer experience initiatives.