Marriott, Hilton, IHG bet $567M on India hotel boom as domestic travel defies slowdown
Global chains are racing to plant flags across India: Marriott alone plans 180 new properties and 30,000 rooms, while industry-wide pipeline hits 906 projects. Hotel investment jumped 67% to $567M in 2024 as 5-star bookings doubled YoY and room rates climbed 25%, with one room per 3,000 people leaving runway.
Global hotel chains Marriott, IHG, Hilton, Accor and Wyndham are aggressively expanding in India, betting domestic tourism, religious travel and middle-class demand offset consumption slowdown. Marriott plans 180 new properties; hotel investments rose 67% to $567M in 2024.
Why this matters
Builds on Marriott's India push tied to Bonvoy's experiences pivot and the broader 906-project, 118K-room global chain race across India's tourism boom.
Store-opening signals steady at 181 in last 90 days, reflecting sustained physical expansion bets.