Marketers weigh Zepto, Blinkit and Amazon for retail-media investment
ETBrandEquity examines how marketers are assessing Zepto, Blinkit and Amazon as advertising and investment channels. The available extract does not disclose spend levels, campaign results or platform-selection criteria.
ETBrandEquity examines how marketers may choose between quick-commerce platforms Zepto and Blinkit and Amazon for advertising or investment. The supplied extract contains no article body, so specific strategy, spending, performance metrics and recommendations are unavailable.
Why this matters
The signal follows reports of Zepto, Blinkit and Amazon emerging as competing marketing channels, while Zepto has also deferred its IPO to 2027 and lined up a $105M pre-IPO round.
retail-brand is accelerating, up +94475% QoQ.