Marico targets Rs 850 Cr food business in FY24, up from Rs 600 Cr, as new portfolios lift domestic share to 15%
Saffola-led foods push toward a Rs 10,000 Cr TAM while Marico builds omni-channel reach across 5.6M outlets. Digital-first brands eye Rs 400 Cr exit run-rate. Core stays anchored by Parachute (37% of domestic) and Saffola oils (23%) amid rural consumption stress and 1% volume growth.
Marico expects its Saffola-led food business to scale to Rs 850 crore in FY24 from ~Rs 600 crore in FY23. Newer portfolios lifted domestic revenue share to 15%; company is building omni-channel distribution amid rural consumption stress.