Marico Storms ₹10,000-Cr Shampoo Market with Parachute Advansed Protein Launch

Marico extends its Parachute Advansed franchise into shampoos, taking on HUL and P&G in a ₹10,000-crore category growing 9-10% annually. The move underpins its ambition to double revenue to ₹20,000 crore by FY30 via premium personal care adjacencies.

Marico launches Parachute Advansed Protein shampoo, entering India's ₹10,000-crore shampoo market and challenging HUL and P&G in premium haircare.

The Hindu BusinessLine · 5/26/2026, 11:50:44 AM · Ask about this →

Marico + Hair & Care + Hindustan Unilever + Nihar + Parachute + Procter & Gamble + Saffola +