Marico says its D2C brands have grown into a ₹500 crore business
Chairman Harsh Mariwala said Marico’s direct-to-consumer portfolio had reached ₹500 crore, supported by an innovation-led approach and faster production cycles. He also expected demand and margins to improve in H2FY23 as commodity costs eased.
Marico chairman Harsh Mariwala said the company’s direct-to-consumer brands had grown into a Rs 500 crore business. He highlighted innovation culture, faster production cycles and expectations of improved demand and margins in H2FY23 as commodity costs cooled.
Why this matters
The ₹500 crore D2C milestone provides an earlier marker for Marico’s digital-brand strategy, which later supported Q1 FY26 growth and featured alongside 31% Q2 revenue growth amid copra-cost and brand-spend pressure.
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