Marico flags quick-commerce surge as modern trade and marketplace growth moderates
Marico says growth in modern trade and marketplace e-commerce has moderated, while quick commerce continues to surge—signalling a further shift in digital channel momentum for India’s consumer-products sector.
Marico reported moderating growth in modern trade and marketplace e-commerce, while quick commerce continued to surge, highlighting a shift in channel momentum for the Indian consumer-products company.
Why this matters
The channel shift follows Marico’s reported Q1 revenue growth of 22.8% and profit growth of 27%, with lower copra costs funding Parachute price cuts.
Omni-channel signals are accelerating, up +207000% QoQ.