Marico CEO: India turning into a 'complex battleground' as FMCG competition intensifies
Marico's chief executive says India's consumer goods market is being reshaped by D2C upstarts, quick commerce, and legacy rivals, raising the stakes for how products are sold and distributed.
Marico's CEO says India is becoming a complex battleground for FMCG as competition intensifies from D2C brands, quick commerce, and legacy players, reshaping how consumer goods are sold and distributed.
Why this matters
Builds on Marico's push to create FMCG's largest D2C business as distribution moats crumble, and follows high single-digit Q2 FY26 India volume growth despite GST disruption and a predicted FY26 rebound.
Retail-company signals are accelerating, up 416600% QoQ.