Marico CEO: India FMCG a 'complex battleground' as small brands outpace giants
Saugata Gupta flags rising competition from D2C and regional players, with small FMCG firms posting 9.7% YoY volume growth versus 4.4% for large players. Legacy brands pivot toward premiumization and acquisitions amid inflation-hit urban demand.
Marico CEO Saugata Gupta says India's FMCG market faces rising competition from D2C and regional brands, with smaller firms posting 9.7% volume growth versus 4.4% for giants, forcing legacy players toward premiumization and acquisitions amid inflation-hit urban demand.