Malabar Gold uses BIS HUID to reunite US-based customer with lost bangle sold in Navi Mumbai

Malabar Gold & Diamonds leveraged the Bureau of Indian Standards' HUID hallmarking system alongside its internal traceability tech to track and return a lost bangle to a customer now residing in the US, underscoring post-purchase assurance as a brand differentiator in organised jewellery retail.

— Filed Fri, 19 Jun, 2026, 14:29 IST · Source The Hindu BusinessLine · Updated

Malabar Gold & Diamonds used the BIS HUID hallmarking system and its internal traceability tech to reunite a customer, now in the US, with a lost bangle originally sold in Navi Mumbai, showcasing post-purchase customer assurance via responsible retailing.