Mahindra puts AI 2.0 to work on margins, acquisition costs and customer operations
Mahindra Group is scaling AI across auto, farm and finance, citing a 30% reduction in customer acquisition costs, 91,000-plus AI-agent test-drive bookings and 500,000 customer-service requests handled. The programme also targets manufacturing quality, engineering speed and lending automation.
Mahindra Group quantified AI-driven productivity gains across auto, farm and finance operations, including manufacturing quality, faster engineering, lower customer acquisition costs and automated lending. The execution push aims to protect margins, improve capital efficiency and strengthen long-term returns.
Why this matters
The AI rollout extends Mahindra’s recent attack-mode push linking SUV capacity and Nagpur expansion with AI, alongside its ₹15,000 crore, 10-year Nagpur manufacturing investment plan.
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