Mahindra Hikes SUV Prices 2.7%, Commercial Vehicles Up 2% as Automakers Regain Pricing Power
Mahindra & Mahindra will raise SUV prices by 2.7% from July 10 and commercial vehicle prices by up to 2% from Friday, joining a wave of Indian automakers passing higher input and safety-feature costs to consumers amid strong demand.
Mahindra & Mahindra is raising SUV prices 2.7% and commercial vehicle prices up to 2%, joining other Indian automakers in passing higher input and safety-feature costs to consumers amid strong demand and returning pricing power.
Why this matters
This is Mahindra's third FY price increase, following earlier hikes to offset commodity costs. It comes as ICRA warns El Nino could dent rural tractor and two-wheeler demand, testing automakers' regained pricing power.
Retail-brand signals are accelerating, up 271600% QoQ.