Maharashtra FDA to Pursue Celebrity Endorsers Over Misleading Food Ads
FDA Commissioner Tukaram Mundhe warns that celebrities endorsing false or misleading food and product advertisements will face legal action alongside the retailing company, holding both equally liable under FSSAI norms with no exemptions for high-profile faces.
Maharashtra FDA Commissioner Tukaram Mundhe says celebrities endorsing misleading or false food/product advertisements will now face legal action alongside the retailing company, holding both equally liable under FSSAI norms with no exemptions for high-profile endorsers.
Why this matters
Extends Mundhe's statewide adulteration crackdown, following the ₹2 crore synthetic milk racket bust and Satara milk-dumping incident, now targeting celebrity endorsers alongside companies.
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